Hello! My name is Shannon McCoy.

I'm a B2B marketing strategist with nearly ten years of experience. My goal is to help small businesses and startups conquer the world with my versatile content and digital marketing skills. Sit back and let my expertise amplify your growth.

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Services. Talents. Overall Experience.

Elevate your brand with my content marketing expertise. My suite of services, including inbound marketing, copywriting, short and long-form content, and content strategy, ensures your online success. From attracting leads through engaging content to crafting compelling copy that converts, I will deliver a comprehensive approach. Let me shape your brand narrative, captivate your audience, and drive results in the digital realm.
Relax and let me sweat the small stuff with my meticulous freelance editing and proofreading services. With a keen eye for detail, I meticulously review your work to polish it to perfection. From grammar enhancements to ensuring clarity and coherence, I will boost your content while preserving your distinctive voice. Rely on me to take your written material to the next level, leaving a solid impression of professionalism and unwavering attention to detail.
Unlock the potential of your online presence with my digital marketing services. Harness the power of e-mail marketing to engage your audience directly, crafting personalized campaigns that drive results. Dominate social media by leveraging strategic content and engagement to promote meaningful connections. I provide Google Analytics-certified, data-driven insights that fine-tune your strategies for optimal performance. Together, we'll navigate the dynamic digital space, ensuring your brand thrives and excels in today's competitive landscape.
Experience seamless project execution through my tailored project management offerings. With adept campaign management, I orchestrate every facet of your projects, ensuring timelines and objectives are met. Leverage my expert project planning to streamline processes, allocate resources effectively, and mitigate risks for consistent success. Thorough documentation at every stage guarantees transparency and informed decision-making. As your dedicated project manager, I bring order to complexity, enabling you to focus on your core goals. At the same time, I handle the intricacies, ultimately driving projects to fruition with precision and efficiency.

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What makes me different?

Efficiency

I’m dedicated to refining your processes, streamlining your operations, and maximizing your output. Proven methodologies and cutting-edge tools empower you to achieve more in less time, unlocking new levels of productivity and innovation. Embrace efficiency and transform the way you work.

Dedication

From delivering on commitments to providing consistent results, I pride myself on being the reliable foundation for your goals. With me by your side, you can confidently navigate challenges, knowing that a steadfast partnership backs your success.

Transparency

I believe that openness and candor are not just virtues – they're the foundation upon which trust is built and relationships flourish. My commitment to transparency isn't just a buzzword; it's a beacon that guides my every interaction with clients. Ensure that you're fully informed and empowered to make decisions that resonate with your business.

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Latest Projects

TikTok eBook

Are clients prepared for the potential United States ban?

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TMGA Website

A startup agency. A streamlined website. Match made in…well, you know.

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Poverty Hidden in Plain Sight

The #1 nonprofit wanted to raise awareness about childhood poverty. Did this campaign live up to the challenge?

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Companies I’ve Worked With

What Clients Are Saying

"Shannon helped TMGA develop and grow it’s social, email, and event marketing reach. In partnering with a top-notch, forward thinking marketer, our business has seen improved brand interaction and more inbound leads. We couldn’t be happier with her work and recommend her highly."

HAMILTON BOLDUC, FOUNDER @ TMGA

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"I had the good fortune to hire, work with, and manage Shannon - and I would happily do so again! Shannon has a gift for distilling complex ideas, and organizing complex processes. I watched her manage multiple high-visibility projects with aplomb, and easily collaborate with many others across our organization to get them done. She made our strategy practice better, and made our clients better. I'm honored to have been a small part of her career!"

ERIC SWAYNE, VP STRATEGY & INSIGHTS @ SOCIAL FACTOR

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"Shannon was an excellent partner and leader in several important marketing campaigns and events at bottle rocket while I was CEO, namely our uber-important client summits and the biggest marketing spend we ever made, Mobile World Congress. Our client summits were complex, hyper-experience-driven events full of fun, learning and bonding. Shannon did an excellent job ideating experiences as well as executing them including handling budgets and vendors and making sure everything was perfect for our clients. It was quite stressful at times with so much going on but Shannon handled it like a pro and made the events the best we ever had."

CALVIN CARTER, FOUNDER & CEO @ BOTTLE ROCKET
"Ever since I began working with Shannon, I have had a marked increase of clientele, as well as being introduced into a new field in which to expand my business and portfolio. Shannon has been pleasure to work with, and I only have the highest regards for the quality of her work and her professionalism. If you are looking for someone to help grow your business and get real results, Shannon is the perfect person for the job."

MEGHAN PALLA, OWNER OF MRP BEAUTY SOLUTIONS
"Shannon is a great team member because she always gives constructive criticism and always does everything in her power to help deliver the best possible final product. During our campaign for United Way of Denton, Shannon put a ton of extra hours of work in to make sure that every aspect of our project and presentation was perfect. Shannon is a joy to work with and I would definitely recommend her to be a part of my team in any business situation."

MICHAEL ZEWDU, UNITED WAY

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"Shannon is a valued team member at Fish City Grill. She is eager to work, take on a leadership role and assist in any way enhance the success of the restaurant. I highly recommend Shannon for her expertise in service, selling and understanding how marketing can impact a successful operation."

DAVE GARNER, OWNER @ FISH CITY GRILL
"[Shannon] is a thorough, detail oriented market researcher. Her analyses helped Signazon create a premiere mobile-friendly website, and launch the company's new corporate web-to-print portal. Simply put, Shannon was an integral and much respected part of our digital marketing team!"

CHACHI FLORES, MARKETING TEAM @ SIGNAZON
"I had the pleasure of working with Shannon on various marketing projects throughout our time at TMGA. She is very detail-oriented and organized, which enables her to accomplish large tasks very easily. Shannon also uses historical data and out-of-the-box thinking to strategize new ways to reach new and existing consumers. She also helped create marketing content from blog posts to SXSW events. Shannon is truly a rockstar in any situation you put her in, and I hope to work with her again in the future!"

KRISTINA CONGIUSTA, SENIOR DIRECTOR MOBILE MARKETING PERFORMANCE @ TMGA
"Shannon's work as a researcher is swift, diligent, and organized. She effectively manages each piece of the puzzle and has no difficulty changing course when the data leads her somewhere different. She would make a great addition to any team!"

DOMINIQUE CARBAUGH, JUNIOR MARKETING ANALYST @ SOCIAL FACTOR